Showing posts with label Holidays. Show all posts
Showing posts with label Holidays. Show all posts

Friday, December 23, 2016

PHONE TAGS

You've probably seen these two dueling phones ads by now. (Especially if you go to the Nickelodeon as often as I do.)

The first is unabashedly holiday-oriented, and because I'm such an easy mark, I always tear up. An old guy in shabby clothes with an aura of Frankenstein's monster about him shuffles into a village square populated by holiday revelers.

It's nighttime, and he pulls out two light bulbs, one red, one green, and screws them into the bolts in his neck.

When they light up, he hits a button on his iPhone to start the music, and begins to tentatively warble the first line of "There's No Place Like Home for the Holidays."

But then, one of the bulbs goes out, and he flounders to a halt with embarrassment.

Until — a small, delicate, utterly adorable little girl, a live-action Cindy Lou Who, stretches up to screw the errant bulb back in, and then sings the second line of  the song. Then the entire square full of people join in to complete the verse.

The old guy is not quite homeless; we see him receiving the bulbs in a mailbox at his remote shack in the snow. But it's understood he's some kind of outcast or at least an outsider; parents sweep up their kids and back away slightly at his approach. But when he gets there, he's not panhandling. He's just trying to share a little holiday spirit.

That they not only "let" him participate, but join in with such warmth and gusto sends a very affecting message — especially in these dark and cold political times. The tagline is "Open your heart to everyone."

The sponsor is the Apple iPhone, of course. But what they're really selling is a narrative about community and inclusiveness.

The other spot begins well, with an image of hats viewed from above. In the middle, a yellow beret with a black puff ball tilts up to reveal the face of the woman wearing it. She sings one note and lowers her face again; other hats tilt up to reveal other faces singing more notes in an intricate, a cappella pattern.

The image gradually expands into a phone-shaped rectangle, which tilts up on end, with the Google logo below it. Who's the sponsor? The Google Pixel phone. What are they singing? "Just The Two Of Us."

Wait, what? Although the tagline reads "Together by you." ("Phone by Google"), what they really seem to be selling is isolation and exclusiveness. Me and my phone, just the two of us. Who needs real-life interaction? It's us against the world.

Tuesday, December 15, 2015

HOLIDAY STUFFING

Ghost of Christmas Presents; did we need all that stuff?
Hands up, everyone who needs more stuff in their lives.

I didn't think so. This holiday time of year has become almost exclusively devoted to the acquisition of new stuff—the real reason for the season. Show them how much you love them—buy them more stuff!

Our house is already crammed to the rafters. We call them vintage collectibles—childhood toys and dolls, movie posters, books yet to be read, pieces of furniture no longer in use, random kitchen appliances, clothes and shoes unworn since the Clinton administration—but no matter how much lipstick you put on it, it's still stuff.

And instead of mindlessly accumulating more of it, we're ready to get rid of it.

So this year, Art Boy and I made the radical decision not to exchange holiday presents. We won't totally Grinch-out; we're going to bake cookies, hang stockings, play carols, and deck the halls. I'll even put up my infamous Nativity of Troll dolls.

But our season will be a lot more jolly without the frenzy and hysteria that usually comes with it—desperate trips to the mall, long check-out lines, frazzled clerks and fellow-shoppers. Worst of all is that awful feeling that you just can't keep up with the demands of the season, that you're going to run out of time before it all gets done.

"Christmas won't be Christmas without any presents," grumbles Jo March, lying on the rug, at the beginning of Little Women. But as the residents of Whoville can tell you, it doesn't really have to be about the presents. Not even the Grinch could keep Christmas from coming—presents or no.

The gift of space and time.
The impulse to bestow gifts on your loved ones is hard to resist. But maybe it's the nature of the gifts that has to change.

Instead of more stuff, Art Boy and I are giving ourselves the gift of space and time.

No, we haven't bought a Tardis. (Oh, if only we could!) But, as an alternative to stockpiling more things, we'll be devoting a few days to clearing out what we already have, and, hopefully, streamlining and sprucing up our space.

And the time we save by not shopping for more stuff can be better spent in so many other ways—like hanging out with friends and family, the kitties, and each other.

What better way to celebrate this most festive, yet reflective time of year? Hey, maybe I'll even get around to reading some of those old books...