Monday, March 12, 2012


Nick/Del Mar digital upgrade brings the future of movies to Santa Cruz

You may not have noticed, but a revolution occurred in the Santa Cruz arts scene last December. While you were out Christmas shopping, the busy elves at the Nickelodeon and Del Mar theaters were taking a giant leap into the future of movie presentation.

Gone are the huge reels of 35 millimeter film, whirring away with a clattering of sprockets. In their place, the four Nickelodeon and three Del Mar auditoriums have now been converted to all-digital sound and picture projection. If you didn't notice, that was the point: they managed to make the conversion pretty seamless for the public, only canceling a few matinees here and there to get the new equipment in. 

But now that it's up and running, the folks at the Nick and Del Mar want to make sure you, the public, knows all about it. "We didn't cut any corners, we went for the top of the line," says Maurice Peel, Advertising and Publicity Coordinator for Nickelodeon Theatres.  He notes that owner Jim Schwenterley invested half a million dollars to place Santa Cruz directly into the forefront of this new technology. (Read more)

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